BodyFly founder, Dr. Charlotte Rhee, is a renowned plastic and reconstructive surgeon. When she established the company in 2016, she was determined to deliver an active apparel line that encompassed the benefits of performance compression-wear imbued with a modern fashion aesthetic that catered to the type of savvy women who come to her as patients at her New York-based practice. Because her medical practice is located in New York, she had ready access to the best fashion, activewear, and technical designers in the country. Through expert referrals she gathered a team of advisors that set about developing and engineering a capsule line for the introduction of BodyFly to the market. As a medical doctor, and an avid consumer of fashion herself, Dr. Rhee insisted that the performance benefits and shape-enhancing elements of each garment in the line also be fashion-forward, aesthetically elevated, and ultimately essential to the women that she has created BodyFly for.