Boom Boom Athletica

Founded by Ann Johansson, a Swedish/Canadian ultra-marathon runner and gym fanatic, BOOM BOOM ATHLETICA infuses a contemporary aesthetic with performance driven activewear for women seeking a confident alternative to large brands. Frustrated with choosing between stylish OR functional activewear, Ann commissioned custom garments for herself using luxurious European fabrics and specialist EU factories. Overwhelmingly positive feedback from athletes and friends led to the establishment of BoomBoom Athletica as a brand.

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