South Korean designer Sungmin Shim studied fashion design at university and accumulated 12 years of experience as design director of O’2 nd and Mcginn Knightsbridge in her native country before moving to New York to continue her education at Parsons. After graduation, she worked for Calvin Klein collection and Ralph Lauren Black Label and eventually as design director at Walter Baker, a position she held for many years before launching her label, echtego in 2015. echtego’s creations are characterized by classic cuts combined with an experimental approach to mixing materials. echtego makes clothing that offers versatile, convenience and casual luxury with excellent construction.

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