El Salvadoran designer, Sofia Avila earned a degree in Art Direction & Advertising from the Instituto Europeo di Design in Barcelona, andexplored her interests in jewelry design at Alchimia University in Florence, Italy. Realizing her true passion was in creating, she pursued a degree in fashion design at Parsons The New School. After graduating from Parsons, she interned with designer Rosie Assoulin, who became a major influence and inspiration, then briefly worked at Elie Tahari, before venturing out on her own to establish SOÜF.
SOÜF's handmade, cedar wood bags are artisanally crafted from reclaimed 100+ year old columns found on now defunct Salvadoran estates. Each bag is finished with brass or chrome handles and bedecked with natural, semi-precious stones of your choosing amongst those available: black onyx, yellow jasper, red jasper, blue lapis lazuli, and green malachite. Stones are hand cut and polished in New York City. Select hand engraving for personal customization.